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04949_Field_OMDK T48.txt
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1996-04-10
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14 lines
that’s different. Or particularly from U of T. That’s
not the problem. No, I’m talking more of who has
any use for McLuhan? Over what period of time?
And why do more people have use for him today?
Well, I have a theory, the volcanic theory of art
that actually may apply to McLuhan. There is
something in the collective consciousness that
maybe has a pattern, maybe has a law of
operation, where the initial thrust of an idea or an
invention of some sort gets a fair bit of attention
and is instantly in the culture, only to slip into
oblivion for a gestation period—it’s like the seeding
of the culture, literally like a form of fertilization
where the seed actually has to “die,” “transform,”